Urban Ed Academy
THE ASK
Black men make up less than 2% of the U.S. public school teacher workforce. That is the story that Urban Ed Academy wanted to change when they came to YouthBeat.
THE ANSWER
Our team worked to run a full production including creative development, script, storyboarding, and casting to create a project that showcased Urban Ed Academy’s work in a beautiful way.
The idea was simple: Not all heroes wear capes.
The goal for the video was to inspire the next generation of Black teachers by showing how regular people can become heroes to the young people in their classrooms.
THE IMPACT
“Aww I love it! I still get teary eyed everytime I watch it. THANK YOU SO MUCH this worked out beautifully.”
THE PROCESS
