Northern California Grantmakers
THE ASK
Northern California Grantmakers was about to distribute nearly 1 million dollars through their Generational Recovery Fund, a grant initiative supporting youth-serving organizations in the Bay Area. But for the first time ever, they were giving youth a voice in how this money should be distributed. In the midst of this effort, they reached out to YouthBeat for help with their media needs.
THE ANSWER
Since the grant process had started two months prior, our creative team kicked into action, working with NCG to quickly develop a media plan. NCG wanted to empower youth in the creative process, so we decided to make a few different videos that would accomplish their goals while simultaneously alloing us to work with youth across both our filmmaking and animation programs.
THE IMPACT
"Working on this project helped me express the reality of what it's like to grow up in Oakland. My goal as a director is to continue showcasing the stories that are constantly forgotten."
Shereny Barron, YouthBeat Pre-apprentice
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“These videos look fantastic! It’s so great to see the final product of all of these, I really appreciate all the work that went into them and am so happy with the results.”
