Nia Impact Capital

 
 
 

THE ASK

Nia Impact Capital wanted to create an entertaining, yet-thought provoking about everyday Oaklander’s retirement accounts. The goal was to raise awareness about how retirement accounts work.


We started with one simple question: do people know what kinds of things their retirement accounts fund?

 
 

THE ANSWER

We took a camera to the streets of Oakland to ask people how much they knew about their retirement accounts. What followed was a serious of funny, insightful, and engaging conversations that inform everyday people about what they can do to address this issue. We created a full-length horizontal video and a series of vertical videos for social media. These were viewed over 1000 times across social media platforms.

 
 
 

THE IMPACT

 

“On this project I learned the most important thing on set is to be prepared as much as possible, both by having extra equipment and by being mentally prepared to adapt your plan when there are bumps on the road or unexpected situations.”

Ari Arroyo, YouthBeat Pre-Apprentice

 
 

THE PROCESS

 
 
 

Are you ready to start your project?

 
 

Still not convinced? See what other clients have to say about us!