Nia Impact Capital
THE ASK
Nia Impact Capital wanted to create an entertaining, yet-thought provoking about everyday Oaklander’s retirement accounts. The goal was to raise awareness about how retirement accounts work.
We started with one simple question: do people know what kinds of things their retirement accounts fund?
THE ANSWER
We took a camera to the streets of Oakland to ask people how much they knew about their retirement accounts. What followed was a serious of funny, insightful, and engaging conversations that inform everyday people about what they can do to address this issue. We created a full-length horizontal video and a series of vertical videos for social media. These were viewed over 1000 times across social media platforms.
