Oakland Feather River Camp
Campaign Film for Centennial Fundraising Gala
THE ASK
As Oakland Feather River Camp approached its 100-year anniversary, the organization needed a film that would do more than celebrate history. The goal was clear: inspire giving at their centennial gala and deepen donor connection to the camp’s legacy.
THE ANSWER
Through a structured creative brief, we clarified audience, message, and desired outcome — then built a filming plan around legacy, belonging, and generational impact.
The final deliverable:
A 5-minute impact video crafted to anchor the centennial gala and inspire donor action.
THE IMPACT
The film premiered at the 100-year celebration gala.
The result:
Over $200,000 raised — well beyond the original goal.
The video continues to support the camp’s ongoing engagement and development efforts.
“I want you and all the team who worked on our video to know it made a HUGE impact for us and our work. We debuted it at our Gala a year ago, where we raised over $200,000 (well over our goal).
We have continued to use it in fundraising materials, etc., and we have gotten so much positive feedback about how meaningful it is. It’s so good, in fact, that our Gala Committee this year wants to use it again!”